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You Had a Great Keynote Speaker...Now What? - by Jim Cathcart

Posted on Mon, Oct 13, 2008
  
  
  
  
It's natural after seeing a speaker for someone to ask, "Hey, I really liked your message. We can use that. So, now what do we do?" 

One of the oldest debates in the meetings industry is one side that says, "What's the good of meetings anyway?  People just go right back to business as usual."  The other side says, "Man's mind, once stretched by a new idea, never regains its original dimensions." - Oliver Wendell Holmes US author & physician (1809 - 1894)   

They maintain that meetings - properly designed and conducted - are what cause society to advance.  I agree it is through communication, at its highest form when we are face-to-face in a high-trust environment that we advance.  But as a speaker at thousands of meetings, I have often observed that the greatest value can come from a number of different ways to implement a message that follows. 

Read the entire article, "You Had a Great Keynote Speaker...Now What?" by Jim Cathcart, to find out:

  • How the Keynote is a Guide for Important Conversations
  • Why Implementation and Follow-up Sessions are Important
  • Why You Should Plan Meetings around Learning Instead of Just Information

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