Social networking has become part of our lives and more recently Twitter has vaulted to the top of the list of what's hot in technology today. Twitter is in the news; in fact many TV and radio personalities are using Twitter to connect with their audience. Does micro-blogging have a place in sales? Scott Klososky explains what Twitter is, why you need to understand the two sides of Twitter, and what it takes to turn Twitter into an effective communication tool in your business. If you don't know your tweet from your elbow this is a good listen.

Listen to Scott's interview with Salesopedia: Should Sales People Tweet?

Scott Klososky is a former CEO of three successful start-up companies, a best selling author, and a pioneer in the world of opportunity created by the evolving Internet. He was Founder and CEO of webcasts.com, an early producer of webcasted media ranging from corporate and government communications, to sporting events and entertainment. Today, Scott is a technology speaker, and he shares his unique perspectives on technology, business culture, and the future, with audiences and organizations all over the globe.